Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the start of a new blog series on its newly launched Consumer Portal, designed to further consumer engagement and encourage feedback.
. –which was announced earlier this week—is the first online consumer portal of its kind enabling individuals to view and edit core data elements that are part of the information Acxiom makes available to advertisers for digital marketing.
Acxiom’s CEO Scott Howe initiates the series – his piece appears below, and is titled:
Listening. Learning. Improving.
The world around us seems like it’s changing rapidly, doesn’t it? There's no avoiding advertising, which funds the shows we watch, the magazines we read and the content we consume. Most of us use social media, buy things online and use texts and e-mails to communicate. Every day, massive amounts of data are generated about us. But what happens to it and how is it being used?
Companies like ours haven’t historically done a good job of educating people on what we do with the data we have about them. Largely because of that, misperceptions abound. As a result, people are increasingly concerned with their personal data privacy. Much of the problem is that in this hyper-connected, technology-filled world, people feel like they don’t know what kinds of information are being collected about them and they don’t believe they have any choice in the matter.
We get it. We really do. Actually, for far too long, Acxiom has contributed to the mystery surrounding the world of “big data.” Quite frankly, that’s not okay.
So we’re trying to do something about it.
Earlier this week, my colleagues at Acxiom and I launched a new website called AboutTheData.com. Designed to provide people with both visibility and control over the data that has been collected about them, AboutTheData.com is a first for both the “big data” industry and Acxiom. We’ve recruited people from trusted companies such as Google, Apple and Yahoo! to help build the site and it’s been a labor of love.