This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Acxiom Starts Blog Series On Consumer Portal

Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the start of a new blog series on its newly launched Consumer Portal, designed to further consumer engagement and encourage feedback. AboutTheData.com. –which was announced earlier this week—is the first online consumer portal of its kind enabling individuals to view and edit core data elements that are part of the information Acxiom makes available to advertisers for digital marketing.

Acxiom’s CEO Scott Howe initiates the series – his piece appears below, and is titled: Listening. Learning. Improving.

Dear Guests,

The world around us seems like it’s changing rapidly, doesn’t it? There's no avoiding advertising, which funds the shows we watch, the magazines we read and the content we consume. Most of us use social media, buy things online and use texts and e-mails to communicate. Every day, massive amounts of data are generated about us. But what happens to it and how is it being used?

Companies like ours haven’t historically done a good job of educating people on what we do with the data we have about them. Largely because of that, misperceptions abound. As a result, people are increasingly concerned with their personal data privacy. Much of the problem is that in this hyper-connected, technology-filled world, people feel like they don’t know what kinds of information are being collected about them and they don’t believe they have any choice in the matter.

We get it. We really do. Actually, for far too long, Acxiom has contributed to the mystery surrounding the world of “big data.” Quite frankly, that’s not okay.

So we’re trying to do something about it.

Earlier this week, my colleagues at Acxiom and I launched a new website called AboutTheData.com. Designed to provide people with both visibility and control over the data that has been collected about them, AboutTheData.com is a first for both the “big data” industry and Acxiom. We’ve recruited people from trusted companies such as Google, Apple and Yahoo! to help build the site and it’s been a labor of love.

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,768.15 -160.05 -0.89%
S&P 500 2,069.19 -20.27 -0.97%
NASDAQ 4,891.3010 -48.0260 -0.97%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs