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Business4Better 2013 Highlights Community Benefits Of Business And Voluntary Sector Partnerships

LONDON, September 6, 2013 /PRNewswire/ --

Brixton teenagers sharing musical expertise in Senegal, an app for South Londoners to monitor police stop-and-search activity, and how music helps with mental illness are only three of the stories that would have gone untold had PR Newswire not been inspired to partner with two local charities.

Coming away from last year's Leader's Quest event, PR Newswire Product Director Bill Leask hardly had time to describe his ideas before colleagues were offering to help.

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One year later, at  Business4Better, held in the National Hall of Kensington Olympia on 9-10th July, and featuring more than 150 charities and not-for-profits, Leask presented the results of PR Newswire's charitable partnerships and how they made a difference in the community and engaged employees throughout the company.

At Leader's Quest last year Margaret Pierre-Jarrett from  High Trees Community Trust and Tim Brown from  Raw Material left a lasting impression on Leask, and he was struck by their personal drive and determination. "They were doing amazing work," he said. "However, they needed more visibility, which is where PR Newswire could help."

"We could have offered High Trees and Raw Materials free access to PRN's own distribution networks, but would Margaret or Tim have had the resource to identify what would make a good story and then root out everything needed to create the content for PRN to get it in front of the right eyes? Probably not," he said.

"What was needed was assistance from people willing, in their own time, to look at what both organisations were doing, spot the story potential and create the content," he said.

Amongst the stories that got told are:

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