2. 2013 Ford
(F) Taurus Limited
Selling price: $28,021
The Taurus throws the discounting rules out the window a bit, but there's a big reason behind it. Ordinarily, when a car gets as big of a facelift as the full-size Taurus did for 2013 -- complete with LED lighting, the Microsoft (MSFT) Sync information and entertainment system and a 3.5L V6 that gets 288 horsepower and a combined 25 miles per gallon -- the price doesn't shift a whole lot. Unfortunately for the Taurus, which came into the world as a midsize in 1986 and went full-size in 2008, that still didn't do much for sales. Back in 2000, when the Taurus was Ford's go-to midsize, its sales peaked at 382,000. Last year's sales came in at 66,000, which is not only way off that mark, but down from the 68,000 the vehicle sold when the 2008 model year update was introduced in 2007. Don't blame the recession, either: Taurus managed to sell 69,000 vehicles in 2010 as the nation was figuring out its finances.
It's a full-size problem. With even midsize car sales down 0.2% and competitors such as the Toyota Avalon being rebuilt as more fuel-efficient sub-luxury vehicles, the costly, fuel-gulping Taurus sticks out in the Ford lineup. The only car with similar or worse mileage is the Mustang, while even the popular Escape crossover conserves more fuel. When post-recession car buyers look at that price tag and know they can get a larger, less gluttonous Escape or Edge for the same cost -- or look at that MSRP and realize it's roughly similar to that of a base Lincoln MKZ -- the Taurus has a tough time making a case for itself. All that said, a 17% discount on the loaded Limited package with heated seats, push-button starter, blind-spot detection and the Sync system is the closest Taurus buyers will get to a steal.