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Medifast Announces Continued Partnership With Notre Dame Football

Stocks in this article: MED

OWINGS MILLS, Md., Sept. 5, 2013 /PRNewswire/ -- Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, today announced a continued strategic partnership with University of Notre Dame athletics.

(Logo: http://photos.prnewswire.com/prnh/20120613/NE24271LOGO-b)

The integrated campaign will include Medifast branding presence on und.com ( Notre Dame's official athletics Web site) and in-game radio advertisements during Notre Dame football broadcasts, recorded by the voice of Notre Dame football, Don Criqui. The campaign will feature Medifast print ads in the Notre Dame official football game day programs and yearbook, and television advertising during each football game rebroadcast. Live radio advertisements during the Notre Dame football postgame show will chronicle hosts Jack Nolan and Reggie Brooks as they lose weight with Medifast.

"This integrated partnership will promote the weight-loss and long-term health benefits of Medifast to a national audience," said Michael MacDonald, chairman and chief executive officer of Medifast, Inc. "Continuing our partnership with one of the most iconic sports brands will allow us to help even more people achieve their weight-loss goals."

The campaign will direct Notre Dame football fans to MedifastNow.com where they can learn more about Medifast. With the Medifast 5 & 1 Plan, clients eat five Medifast Meals and one Lean & Green™ Meal per day. Medifast offers over 70 different meal choices from which to choose.

"We're excited to continue our partnership with Medifast for the upcoming Notre Dame football season," said Scott Correira, president of Notre Dame Sports Properties. "We look forward to enabling Medifast to reach a larger audience as they help Americans achieve healthy weight-loss and weight-maintenance."

Medifast Products and Programs have been recommended by over 20,000 doctors since 1980. Clients can expect to lose 2-5 pounds per week for the first two weeks and 1-2 pounds per week thereafter on the Medifast 5 & 1 Plan.

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