Activision relies heavily on Call of Duty for revenue growth. The company recently took on debt to buy back Vivendi’s ( VIVHY ) ownership in Activision. This ends the control Vivendi had over the company.EA is up because investors like the company’s 'freemium' model on the smartphone platform. Its Plants vs. Zombies 2 was downloaded nearly 25 million times, outpacing the total downloads made for its original release. This release is free, and EA wants to make money through in-app sales.
Take-Two And Grand Theft Auto: Buy Or Sell?
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