This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Marketo Introduces Industry-Leading Conversion Import Integration With Google AdWords

Stocks in this article: MKTO

SAN MATEO, Calif., Sept. 5, 2013 /PRNewswire/ -- Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that it has launched the marketing automation industry's first solution for Google's new AdWords Conversion Import feature. Joint customers can now easily view conversion data from Marketo within Google AdWords, providing insight into which clicks resulted in qualified leads, opportunities, and new customers. As a result, marketers can more effectively use offline conversion metrics when adjusting AdWords bids to improve results and optimize spend.

(Logo: http://photos.prnewswire.com/prnh/20070917/AQM011LOGO)

"Companies use Marketo's platform to establish a dialog with their customers across all channels and effectively analyze the return on their marketing efforts," said Sanjay Dholakia, CMO of Marketo. "As the leading innovator in our industry, we jumped at the opportunity to help marketers better optimize their AdWords campaigns. As a marketer myself, I am thrilled by the prospect of being able to automatically improve the efficiency of our AdWords spend based on what is happening offline, where most conversions take place today."

Until now, the AdWords conversion tracking tools have only been able to measure online conversions, such as a lead submission, completing a web form or e-commerce transaction. These basic conversion tracking capabilities have been less effective for companies with more complex multi-channel marketing strategies.

Marketo's integration with the new AdWords feature changes all that, with pre-configured support for offline conversions inside Google such as: Qualified Leads, Sales Leads, Opportunities, and Customers. By providing a better understanding of which clicks result in those critical outcomes, Marketo helps to deliver better campaign optimization and performance to customers.

"Google AdWords and lead management solutions naturally complement each other as online marketers use search marketing to generate and drive new revenue opportunities," says Jon Diorio, Google's Head of Product Management for AdWords Reporting & Insights.  "This is why we are pleased to see innovative companies embracing the opportunity to close the reporting loop between lead generation and lead management."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,191.37 -195.84 -1.13%
S&P 500 2,002.16 -27.39 -1.35%
NASDAQ 4,637.9940 -43.5030 -0.93%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs