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TheStreet Open House

Southwest Airlines Celebrates Music, Food, & Wine With Customers Nationwide!





DALLAS, Sept. 5, 2013 /PRNewswire/ --  Southwest Airlines™ (NYSE: LUV) kicks off the next season of " Live In The Vineyard" by offering Customers nationwide the opportunity to enter for a chance to win a "Live In The Vineyard" all-access package.  The package includes two roundtrip airline tickets to the Bay Area; two VIP passes to attend the festival in Napa Valley ( Nov. 1 through Nov. 4, 2013); a three-night hotel stay at a luxury Napa hotel; and transportation to all events.  The festival will include performances by some of today's top recording artists, including Gavin DeGraw, Five for Fighting, James Blunt, Lee DeWyze, Atlas Genius, American Authors, Andrew Ripp, and many more!  Customers can enter the Southwest Airlines sweepstakes today through Oct. 4, 2013, by visiting www.southwest.com/liveinthevineyard.

Leading up to the November festival, Southwest launches the official "Live In The Vineyard"-decaled Boeing 737 aircraft into its system.  The decaled jet is used as an in-air concert venue to host live performances at 35,000 feet in the air, also known as Live at 35®.  Southwest and "Live In The Vineyard" recently hosted this season's inaugural Live at 35® with multi-platinum selling artist Gavin DeGraw.  DeGraw surprised 143 unsuspecting Customers with a performance they won't soon forget, as he signed autographs, posed for photos, and sang his brand new single, "Best I Ever Had," from his forthcoming album due out in October on RCA.

This season, Southwest and "Live In The Vineyard" will surprise Customers with five Live at 35® concerts—the specific flights remain a mystery. 

"We continually look for ways to create memorable experiences for our Customers," said Linda Rutherford, Southwest Airlines Vice President Communication and Outreach.  "Our partnership with 'Live In The Vineyard' allows us to connect with our Customers through our shared passion for music, food, and wine."

"Live In The Vineyard" is fast becoming a well-known and sought-after "once in a lifetime" event, and this November will be no exception with a series of intimate performances from some of today's top artists; exquisite food tastings by renowned and celebrated chefs, including Michael Chiarello and Joey Altman; and pourings by some of the most revered vintners. Southwest provides "Live In The Vineyard" national contest winners with roundtrip airfare to and from the Bay Area for the event, which runs Nov. 1 through Nov. 4, 2013.  In addition to the Southwest sweepstakes, Customers can also enter for a chance to win general admission tickets to the event at www.liveinthevineyard.com 

"'Live In The Vineyard' is thrilled to expand on our incredible partnership with Southwest Airlines, creating more innovative ways to bring music, food, and wine to their Customers," said "Live In The Vineyard" Cofounders Bobbii Jacobs and Claire Parr.  "Southwest's Culture, Customer Service, and commitment to excellence are what make our partnership a perfect fit.  We love the spontaneous ideas that we create to integrate our partner artists, chefs, and winemakers."



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