Fiserv, Inc. (NASDAQ: FISV), a leading global provider of financial services technology solutions, announced today it has signed a reseller agreement with Social Assurance to extend access to social media marketing and compliance solutions to banks, credit unions and investment advisors.
With proposed social media guidance from the FFIEC, as well as myriad regulations governing advertising, financial marketing and employee engagement on social channels, financial institutions and their agents face special considerations when entering into social media. Social Assurance helps financial providers develop and implement strategies to support their marketing and communications goals, while also supporting compliance. The partnership between Social Assurance and Fiserv will bring this depth of expertise as well as social engagement tools to Fiserv clients.
“Social media is becoming a mainstream channel for companies to connect and share with consumers, yet many of the social tools in the marketplace don’t address the unique business models and regulatory considerations of financial institutions,” said Nikki Waters, senior vice president, Consumer Marketing, Fiserv. “Social Assurance provides our financial clients with a platform to build meaningful social communities for consumers, while maintaining approvals and workflows that reduce the potential business and monetary risks of non-compliance.”
Social Assurance introduced its social management platform in 2011. It combines compliant workflows, and marketing engagement with social media management tailored for financial services. Fiserv and Social Assurance share a mutual understanding that financial institutions depend on relationships, and many of those relationships are often cultivated through social media.“Our software and services recognize the immediate value of social interactions,” said Ben Pankonin, CEO of Social Assurance. “Community is the core of financial institutions, and Fiserv is the leader when it comes to technology advances in financial services. Social Assurance is prepared to help Fiserv clients expand into social media channels.”