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General Mills Launches $1.1 Million Sustainable Sourcing Program In Peru

Part of the General Mills-AgroMantaro commitment is to help Peruvian farmers obtain microcredits to purchase new seeds or plants.

Historically, Andes farmers have not had reliable funds or enough savings to secure future plantings. This new program centers on the farmer – providing them with technical assistance, knowledge sharing and financial support for seeds and plants.

"By focusing on the farmers, we created a rich business model that fosters world-class value throughout the entire supply chain - for the farmers, our company, our clients and the end consumers," said Augusto Fernandini, general manager and partner at AgroMantaro. "Our aim is to create a positive blend with farmers sharing their local experience and our company sharing insights on how to build a sustainable and profitable farming business."

"CARE is thrilled to build on its long-standing partnership with General Mills and the General Mills Foundation," said Milo Stanojevich, country director for CARE Peru. "Working with the Green Giant brand and their local supplier, CARE will empower marginalized farmers in Junin, Peru to improve the production of artichokes, create an effective and sustainable production chain and ultimately improve the quality of life for their families. This project demonstrates how innovative corporate non-governmental organization partnerships have the ability to create opportunity for the poor while meeting a business need."

General Mills Grows Commitment to Small FarmersGeneral Mills has a century-long history of working with farmers around the world to promote sustainable agriculture. Higher yielding crops, reduced pesticide use and disease resistance are among the best practices that General Mills has shared with farmers. From China to Mexico, General Mills has advanced several programs directly benefiting smallholder farmers. Most recently, General Mills, the General Mills Foundation and Haagen-Dazs launched a program in Madagascar to foster greater economic vitality for smallholder vanilla farmers to ensure the availability of high quality vanilla for future generations.

"This artichoke project in Peru is a great example of organizations with strong global networks coming together with a common goal to improve both sustainability and quality of life," said Lynch. "Business is better and stronger if the farmers and vendors who supply us are strengthened at the same time. Although it's just one example, we must continue to be a responsible corporate steward and use our resources to help improve the lives and communities of smallholder farmers in developing countries."

About General MillsGeneral Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.

About CAREFounded in 1945 with the creation of the CARE Package, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside poor girls and women because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. Last year, CARE worked in 84 countries and reached 122 million people around the world. 

About AgroMantaroFounded in 2005, AgroMantaro is a Peruvian agro-processor of artichokes and jalapenos that sources produce from small-scale farmers throughout Peru. By maintaining long-term relationships with customers such as General Mills and McCain, AgroMantaro co-packages high quality, premium products through its certified facility reaching European and U.S. markets. The company's processing plant, located in the central Peruvian Andes town of Junin, has 1,400 employees and had fiscal 2012 sales of US $7.5 million.

About the General Mills Foundation The mission of the General Mills Foundation, celebrating 60 years of giving, is to nourish communities. In fiscal 2013, the Foundation awarded more than $153 million to communities across the country. Of the total, the Foundation contributed $27 million in grants in the targeted areas of hunger and nutrition wellness, and K-12 education. In addition, 82 percent of U.S. employees volunteer in the communities where they live and work. More information is available at GeneralMills.com/Foundation.

SOURCE General Mills

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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