This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

General Mills Launches $1.1 Million Sustainable Sourcing Program In Peru

MINNEAPOLIS, Sept. 5, 2013 /PRNewswire/ -- As part of the General Mills long term sustainable sourcing program, the company and its Foundation announced today a four-year joint commitment with supplier partner AgroMantaro to provide $1.1 million to help smallholder artichoke farmers in Peru increase yields and improve profitability.

To view the multimedia assets associated with this release, please click: 


The new program will reach nearly 100 small-scale artichoke farmers in Peru and will:
  • Provide training on crop management and post-harvest practices
  • Provide microloans to purchase artichoke shoots and seeds for farmers who lack collateral or a verifiable credit history
  • Offer program participants in-depth training on how to form farmer cooperatives
  • Provide financial planning education and information on how to formulate business plans

Depending on how much land farmers devote to artichokes, families can increase their income by an average of 36 percent annually. Peru's central region was previously known for cultivating crops such as potatoes and grains, which have lower income potential.

General Mills and its Foundation are partnering with supplier AgroMantaro and global humanitarian organization CARE on this program. Each organization brings unique strengths:
  • General Mills will share its extensive supply chain and agronomic knowledge in addition to providing financial assistance;
  • AgroMantaro, relying on years of agribusiness experience along the Peruvian Sierra, will provide technical and agronomy engineering support, and financial assistance for seeds and plant shoots;
  • CARE will leverage its expertise in facilitating community governance and local connections, provide key training elements, and work side-by-side with farmers and AgroMantaro to meet the project objectives.

General Mills sources its high-quality artichokes for France's top-selling brand, Green Giant, or, Le Geant Vert, from farmers in Peru's Sierra region.

"General Mills celebrates a century-long history of working closely with farmers around the world to promote sustainable agriculture," said Jerry Lynch, vice president and chief sustainability officer at General Mills. "Today, we continue that tradition with an increased focus on improving the environmental, economic and social impacts of sustainable sourcing. We're not going to see dramatic change unless we make investments to help farmers grow more and improve their livelihoods. Working closely with great organizations like CARE and AgroMantaro, we can create positive, long-term changes."

The Central Andes region of Junin, with its ideal climate, rich soil, and consistent water source, is an optimal location to grow premium artichokes. Artichokes grown in this region produce for three years, after which the field has to be re-planted.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs