Clear Channel Outdoor (NYSE:CCO), one of the largest out-of-home advertising companies in the world,, today announced that Orlando “Orly” Ortiz, a 28-year veteran of the company, has been promoted to senior vice president, Operations, for the company’s business in the U.S. and Canada.
In this newly created role, Ortiz is responsible for the day-to-day construction, maintenance and placement of the company’s out-of-home advertising assets in 48 of the top U.S. markets and Canada. Additionally, he will lead operational strategy for servicing Clear Channel Outdoor’s advertising clients with the diverse collection of out-of-home assets the company has developed to help brands reach their audiences, this includes the more than one thousand digital billboards the company has deployed in 38 markets.
Most recently, Ortiz, a leader within the U.S. out-of-home industry as well as to the teams he’s led, was president of Clear Channel Outdoor’s Wichita and Fort Smith markets where he established a track record for growing revenue and efficiencies.
Ortiz will report to Bryan Parker, executive vice president, Real Estate/Operations. “Orly brings a rich history of experience, plus a terrific work ethic to bear in this new role,” said Parker. “Through his proven business acumen, he’s already earned the respect of his colleagues throughout the organization and his leadership in this role will help Clear Channel Outdoor to further its operational excellence, enhancing the experience for clients and making all aspects of the business more efficient.”Ortiz’s deep experience in out-of-home with Clear Channel is hallmarked by his continuous embrace of evolving technologies and new operational methodologies that have better equipped the company to solve advertisers’ needs. During his first 18 years with the company, Ortiz was based in his hometown of Miami and held numerous positions, including; mechanic, carpenter, rotate, construction, safety director, I.T. and posting supervisor. In 2003, he was promoted to operations manager of the company’s Orlando division. He remained in this market for seven years, with his last four years dedicated to the role of a regional coordinator. In 2010, he was promoted to lead Clear Channel Outdoor’s Wichita division as president and general manager.