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CVS/pharmacy's Project Health Campaign Focuses On Preventive Health Screenings, Expanding Access To Care

WOONSOCKET, R.I., Sept. 5, 2013 /PRNewswire/ -- CVS/pharmacy announced today the kickoff to the second half of its annual Project Health wellness campaign. Project Health, known as Proyecto Salud in Spanish, will deliver more than $15 million worth of free health screenings to multicultural communities across the United States by the end of 2013.

(Logo: http://photos.prnewswire.com/prnh/20090226/NE75914LOGO)

(Logo: http://photos.prnewswire.com/prnh/20120207/NE48106LOGO-a)

During the months of September, October and November, more than 375 Project Health events will be held at select CVS/pharmacy retail locations in 10 cities across the U.S., including Atlanta, Chicago, Dallas-Fort Worth, Detroit, Houston, Los Angeles, Miami, New York City, Philadelphia and Washington, DC. Several events will also be held across Ohio in October. Project Health events will also be held at select CVS/pharmacy stores in Puerto Rico. By the year's end, more than 770 Project Health events will have taken place in 2013.

Project Health offers an array of free comprehensive health risk assessments including blood pressure, Body Mass Index (BMI), glucose, and cholesterol screenings, as well as smoking cessation counseling. Children seven years of age and older may participate in screenings with parental consent.

In September, representatives from Get Covered America will be available at Project Health events to provide consumers with information about the new health insurance marketplace and their coverage options under the new health care law. Health insurance experts will also be available at Project Health events in October and November.

"We know that our Project Health events are a great way to reach customers who may not have health insurance. In fact, about 45 percent of past attendees were uninsured," said Helena Foulkes, Executive Vice President and Chief Health Care Strategy and Marketing Officer for CVS Caremark. "As a pharmacy health care provider, we have a responsibility to help our patients make informed decisions about their health care, including the new health care coverage options available to them. Increased access to health care coverage will improve health outcomes and is in line with our purpose of helping people on their path to better health."

Project Health is part of CVS/pharmacy's commitment to improve access to health care and ensure that cost is not a barrier to critical preventive services. Project Health events, while held in cities with large multicultural populations, are open to everyone and do not require an appointment.

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