Today, American Express announced a series of innovative partnerships designed to bring the excitement of Mercedes-Benz Fashion Week to Card Members and consumers across the country, including an industry-first event with Rebecca Minkoff, recommended looks available for purchase through Vente-Privee and new content platforms that will give consumers an inside-look into the fashion industry.
American Express Unstaged presents Rebecca Minkoff and Janelle Monáe
In a first for American Express, the Company will welcome Rebecca Minkoff to their successful American Express Unstaged livestream platform. Created by American Express as a means for delivering premium music experiences to fans everywhere, “American Express Unstaged” is a cutting-edge live event and interactive digital platform that pairs artistic visionaries for an innovative fan experience. Previously, American Express has matched popular musical artists with renowned film directors and will welcome Rebecca Minkoff and Janelle Monáe as the first fashion meets music collaboration. The show will also transform the runway experience through a convergence of industry and consumer experiences. The live streamed American Express Unstaged event will introduce Minkoff’s Spring 2014 collection during its Mercedes-Benz Fashion Week runway show, set to the music of Janelle Monáe and hosted by Kelly Osbourne to fans globally on September 6 at 3pm EST at RebeccaMinkoff.com.
“We are thrilled to be partnering with an innovative brand like Rebecca Minkoff to create a truly memorable moment for our Card Members and Rebecca Minkoff and Fashion fans everywhere,” said Deborah Curtis, vice president of Entertainment Marketing and Sponsorships at American Express. “We are especially excited to welcome Rebecca Minkoff to our American Express Unstaged family. Together, we will bring the excitement of the Mercedes-Benz-Fashion Week runway directly to our fans alongside an incredible musical performance for a truly a once in a lifetime experience.”“Digital innovation is instrumental to our brand and we are truly excited to be partnering with American Express this season to be able to provide the consumer with a unique view into our show,” said designer Rebecca Minkoff. “The live musical performance of Janelle Monáe, is going to be incredibly fun and make for a truly fashionable experience!”