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Integrated Marketing Campaign Elevates 2014 Toyota Corolla To New Heights

Experiential

The all-new 2014 Corolla will be included in a number of ride-and-drive experiences in the coming months that will allow consumers a chance to get behind the wheel and experience the vehicle first-hand. The vehicle will also make appearances at select Toyota-sponsored events and on-site activations.

For more information on the re-styled 2014 Corolla, visit www.Toyota.com/Corolla.

About Toyota   Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ nearly 40,000 people.  Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80% of all Toyotas sold over the past 20 years are still on the road today.  (NYSE:TM)  For more information about Toyota, visit www.toyotanewsroom.com.  

Toyota Motor Sales, U.S.A., Inc. (TMS), the sales, marketing, distribution and customer service arm of Toyota, Lexus and Scion, is based in Torrance, CA.

About Saatchi & Saatchi LASaatchi & Saatchi LA is located in Torrance, California and is part of the global Saatchi & Saatchi network of 130 offices in 70 countries, and is owned by the Publicis Groupe, the third largest communications group in the world. As the agency of record for Toyota Motor Sales (TMS), U.S.A., Inc., SSLA employs more than 375 full-time employees and has been a trusted partner of TMS since 1975.

For more information, please visit Saatchi & Saatchi LA online at  www.saatchila.com .

SOURCE Toyota

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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