This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Accenture And SAP Bring Breakthrough CMO Solution On SAP HANA® Platform To Clients Under First-of-a-Kind Business Model

Accenture (NYSE:ACN) and SAP AG (NYSE:SAP) are expanding their global alliance with a unique business model to provide clients with end-to-end solutions running on the SAP HANA® platform. The new solutions provide proven industry and functional applications and services from both companies. Accenture will be the single point of contact for clients handling contracts for all software and services, a true differentiator that allows clients to focus on deployments of the solutions, either as a public or private cloud service.

The first offering ready for release is the Marketing Performance Solution by Accenture and SAP, a solution being sold by Accenture, which enables chief marketing officers (CMOs) to easily view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.

“This bold initiative to extend our powerful combination of Accenture’s industry-leading capabilities with vertical applications running on SAP HANA signals the next step in our global alliance with SAP,” said Mark Willford, senior managing director, Technology Ecosystem & Offerings, Accenture. “Our new solutions are expected to provide ultimate flexibility for enterprises. They will have access to leading industry applications running on SAP HANA with all software and hardware components under a single contract. We believe this is a unique offering in the SAP ecosystem that answers our clients’ growing demand for simplification.”

Marketing Performance Solution by Accenture and SAP leverages analytics solutions from the SAP HANA platform and Accenture marketing analytics solutions. CMOs and marketing teams can access data in near real time from multiple internal and external sources and quickly respond to shifting market demand and manage the ROI of marketing spend. Tracking results of marketing campaigns, running simulations and promotions and making adjustments is enabled through an innovative customizable, Web-based user interface accessible from PCs and mobile devices.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,131.86 +47.37 0.28%
S&P 500 2,014.89 +15.91 0.80%
NASDAQ 4,838.6430 +8.1730 0.17%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs