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Accenture And SAP Bring Breakthrough CMO Solution On SAP HANA® Platform To Clients Under First-of-a-Kind Business Model

Accenture (NYSE:ACN) and SAP AG (NYSE:SAP) are expanding their global alliance with a unique business model to provide clients with end-to-end solutions running on the SAP HANA® platform. The new solutions provide proven industry and functional applications and services from both companies. Accenture will be the single point of contact for clients handling contracts for all software and services, a true differentiator that allows clients to focus on deployments of the solutions, either as a public or private cloud service.

The first offering ready for release is the Marketing Performance Solution by Accenture and SAP, a solution being sold by Accenture, which enables chief marketing officers (CMOs) to easily view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.

“This bold initiative to extend our powerful combination of Accenture’s industry-leading capabilities with vertical applications running on SAP HANA signals the next step in our global alliance with SAP,” said Mark Willford, senior managing director, Technology Ecosystem & Offerings, Accenture. “Our new solutions are expected to provide ultimate flexibility for enterprises. They will have access to leading industry applications running on SAP HANA with all software and hardware components under a single contract. We believe this is a unique offering in the SAP ecosystem that answers our clients’ growing demand for simplification.”

Marketing Performance Solution by Accenture and SAP leverages analytics solutions from the SAP HANA platform and Accenture marketing analytics solutions. CMOs and marketing teams can access data in near real time from multiple internal and external sources and quickly respond to shifting market demand and manage the ROI of marketing spend. Tracking results of marketing campaigns, running simulations and promotions and making adjustments is enabled through an innovative customizable, Web-based user interface accessible from PCs and mobile devices.

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