VeriFone Systems, Inc. (NYSE: PAY), and Hailo today announced the first integration of a 3 rd-party e-hailing app with VeriFone’s open API cloud platform, making it possible for Hailo passengers to pay for their fares automatically on e-hailed trips in New York City.
Starting next week, drivers of VeriFone-equipped cabs who use Hailo will be able to provide passengers with ready access to an enhanced e-hailing experience. The VeriFone platform is currently powering VeriFone’s Way2ride mobile payments app and is already integrated into its in-taxi payments systems in more than 7,000 New York City yellow taxis and similarly equipped for-hire vehicles (FHVs) that are now being licensed to increase service to upper Manhattan and the outer boroughs.
“Soon, passengers will start to live the full Hailo experience – e-hail coupled with automatic payment for any Hailo trip,” said Tom Barr, president and COO of Hailo USA. “Thanks to our integration with VeriFone’s secure mobile commerce network, passengers will no longer need to fumble for their wallets and instead pay automatically and receive an emailed receipt.”
VeriFone is the platform of choice for secure transactions where commerce meets payments. The company’s open API cloud platform enables developers to easily create apps with payment, messaging and other value-added services leveraging VeriFone’s mobile commerce network. It is currently available to other taxi and sedan apps to provide a secure, simple-to-use standard for the unique needs of the taxi and for-hire vehicle industries. Future releases are planned for other vertical markets.“Hailo’s work with VeriFone demonstrates that innovation and standardization can go hand-in-hand to revolutionize the taxi experience for both passengers and drivers,” said Amos Tamam, senior vice president of Taxi Systems for VeriFone. “As more and more developers look to create rich commerce apps in order to realize the full potential of mobility, VeriFone offers them a trusted software platform partner for easily incorporating secure payment and value-added services.”