PORTLAND, Ore., Sept. 5, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with Compass Marketing and Consulting, a local advertising agency in Tallahassee, Fla.
Compass Marketing and Consulting will adopt Rentrak's local TV ratings currency, including its Polk Automotive Segmentation, to make more efficient and effective advertising buys for its TV advertising clients.
"We're proud that Compass Marketing and Consulting is the first agency in Florida's state capital to be using Rentrak ratings," stated Daryl Green, agency director at Compass Marketing and Consulting. "We believe that electronically gathering TV audience data based on thousands of homes year-round, versus collecting just a few hundred paper diaries a few times of year, is a superior way to measure viewing. Rentrak's daily demography will provide our clients the kind of advanced analytics they need to make even more efficient media-buying decisions."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.About Compass Marketing & Consulting Compass Marketing & Consulting exists as a full-service creative agency dedicated to the advancement of its clients' business through imaginative ideas, innovative products and sound marketing strategy. Compass Marketing & Consulting opened in 2006 as a Division of Proctor Holding Company, a third-generation family-owned small business founded in 1910. With the unique perspective of having marketed one of Tallahassee's most successful businesses for over a century, Compass was created to offer the same marketing principals to its clients' small businesses. Its purpose is to fulfill the marketing needs of its clients allowing them to focus on the day-to-day operations of their business.