This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Rentrak Signs TV Ratings Agreement With Compass Marketing & Consulting

PORTLAND, Ore., Sept. 5, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with Compass Marketing and Consulting, a local advertising agency in Tallahassee, Fla.

Compass Marketing and Consulting will adopt Rentrak's local TV ratings currency, including its Polk Automotive Segmentation, to make more efficient and effective advertising buys for its TV advertising clients.

"We're proud that Compass Marketing and Consulting is the first agency in Florida's state capital to be using Rentrak ratings," stated Daryl Green, agency director at Compass Marketing and Consulting. "We believe that electronically gathering TV audience data based on thousands of homes year-round, versus collecting just a few hundred paper diaries a few times of year, is a superior way to measure viewing. Rentrak's daily demography will provide our clients the kind of advanced analytics they need to make even more efficient media-buying decisions."

Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.

About Compass Marketing & Consulting Compass Marketing & Consulting exists as a full-service creative agency dedicated to the advancement of its clients' business through imaginative ideas, innovative products and sound marketing strategy. Compass Marketing & Consulting opened in 2006 as a Division of Proctor Holding Company, a third-generation family-owned small business founded in 1910.  With the unique perspective of having marketed one of Tallahassee's most successful businesses for over a century, Compass was created to offer the same marketing principals to its clients' small businesses. Its purpose is to fulfill the marketing needs of its clients allowing them to focus on the day-to-day operations of their business.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.48 -1.40%
FB $117.10 0.32%
GOOG $694.01 0.43%
TSLA $246.58 -0.46%
YHOO $36.62 0.08%


Chart of I:DJI
DOW 17,777.48 -53.28 -0.30%
S&P 500 2,064.97 -10.84 -0.52%
NASDAQ 4,775.5350 -29.7560 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs