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TheStreet Open House

Peter Som Named Fourth Designer To Partner With Kohl’s DesigNation Collection

Kohl’s Department Stores (NYSE: KSS) today announced a partnership with Peter Som, who will be the fourth designer for the retailer’s DesigNation limited-edition collection. As part of the Kohl’s DesigNation concept featuring premier designer fashions based on international inspiration, the collection will draw creative influence from Som’s recent trip to St. Barths. The collection features apparel for her and will be available exclusively at Kohl’s and Kohls.com beginning spring 2014.

“Peter Som has a fresh point of view on modern fashion that enables him to blend sophistication with elegance to create designs that allow women to look effortlessly stylish,” said Don Brennan, Kohl’s chief merchandising officer. “We are confident the collection he’s created for DesigNation will resonate with our customers and continue to position Kohl’s as a style destination offering quality designer fashions, all at an affordable price point.”

Som attracts fashion-forward celebrities that are intelligent, poised, and that effortlessly blend confidence with femininity. He has a talent for dressing women in fresh, stylish designs and will now be able to offer his distinctive aesthetic, with inspiration of St. Barths, to women everywhere.

“The island of St. Barths is a favorite vacation spot of mine. Full of luxury and serenity, with chic cottages lining the harbor and colorful designer boutiques, the island has a French charm that floats throughout the city,” said Som. “I am thrilled to partner with Kohl’s to bring this DesigNation collection to life and provide women with beautiful clothing that emulates the luxe lifestyle of St. Barths at a great value.”

Som’s DesigNation collection will include maxi dresses, skirts and crochet sweaters in bright shades of coral and blue. Retail prices for the collection will range from $36-$88. The line will be available in spring 2014. For more information, visit www.Kohls.com/PeterSom.

Launched in fall 2012 with Narciso Rodriguez, Derek Lam in spring 2013 and following with Catherine Malandrino launching September 27, Kohl’s DesigNation collections feature a different designer, marrying his or her aesthetic with influence from various global destinations. Kohl’s will continue to introduce new brands and exclusive world-class partnerships that offer customers contemporary style at an incredible value.

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