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TRUSTe Study Shows Many Consumers More Concerned About Mobile Privacy Than A Phone's Brand Or Screen Size; 76% Won't Download Apps They Don't Trust

Full details of TRUSTe's findings can be found here

Notes to Editors

1     TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognised Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please visit http://www.truste.co.uk

2   Conducted online by Harris Interactive on behalf of TRUSTe, the 2013 UK Consumer Data Privacy Study: Mobile Edition included responses from 907 UK smartphone users, aged 18 and older and was conducted between 12-19 June 2013. The online surveys are not based on probability sample and therefore no estimate or theoretical sampling error can be calculated.

3   For TRUSTe UK media enquiries please contact Eleanor Treharne-Jones on +44(0)20-7812-0664 or eleanor@theconversationco.com

SOURCE TRUSTe

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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