This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

TRUSTe Study Shows Many Consumers More Concerned About Mobile Privacy Than A Phone's Brand Or Screen Size; 76% Won't Download Apps They Don't Trust

Mobile privacy concerns increasing

  • 76% of smartphone users surveyed won't download an app they don't trust, (up from 68% in 2012)
  • Privacy is the primary concern for 20% of smartphone users when using mobile apps, second only to battery life at 45% - but more than other phone attributes, like brand (13%) screen size (11%), camera resolution (3%), weight (2%)
  • 54% of smartphone users are frequently or always concerned about privacy when banking online, the online activity causing mobile users the greatest concern, followed by shopping online (50%)

Awareness of mobile tracking is low

Awareness of mobile behavioural advertising is relatively low, and, regardless of awareness, the majority of those surveyed do not like tracking. Specifically:
  • 46% of smartphone users are not aware that tracking takes place on mobile (compared with 24% being unaware on the desktop)
  • 70% of smartphone users surveyed do not like the idea of being tracked on their mobile phones (compared with 47% on the desktop)

Mobile users are less willing to share personal data than a year ago

47% of smartphone users surveyed will not share any personal information in exchange for free or lower cost mobile apps. The study found that smartphone users are less willing to share personal data in general compared with TRUSTe's 2012 research. The vast majority of users will NOT share: contact information (98%); precise location data (92%).or web surfing behaviour (91%).

While offering apps for free or at a reduced cost will entice 35% of smartphone users to share some information, this is down from 40% in 2012 - and 47% still refuse to share any information.

Mobile users still hold themselves most responsible for protecting privacy
  • 69% of those surveyed responded that they are ultimately responsible for protecting their own privacy

Mobile users checking for privacy policies and trust marks

37% of smartphone users surveyed said they check to make sure whether a mobile app has a privacy policy, and nearly 17% check to see if the app has a privacy trust mark or seal. Additionally, 32% research apps online and 22% check with friends before sharing personal information.

2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.05 1.50%
FB $117.91 -0.56%
GOOG $695.37 -0.41%
TSLA $236.08 -2.40%
YHOO $36.10 -1.20%


Chart of I:DJI
DOW 17,741.49 -149.67 -0.84%
S&P 500 2,062.50 -18.93 -0.91%
NASDAQ 4,769.5430 -48.0510 -1.00%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs