This was the case with Hansen Natural (HANS), one of the hottest stocks between 2004 and the first half of 2006, noted Cramer. The whole run higher, the skeptics were warning that the energy drink maker's momentum would fade. But with analysts still initiating coverage and touting the stock, it continued its run higher.
That was until May 10, 2006, recalled Cramer, when Hansen stock split five-for-one, but was also picked up by Goldman Sachs, the fourth analyst to begin coverage. After Goldman brought Hansen into the spotlight, Cramer said the stock immediately started to cool off because it had hit that critical mass of analyst coverage.
Small momentum stocks are worth owning, said Cramer,. But when investors see analysts jumping on the bandwagon, it's time to get out.
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