TransAct Technologies Incorporated (Nasdaq:TACT) (“TransAct”), a global leader in market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries, announced today that it has entered into an exclusive multi-year agreement with Suzo-Happ Group (“Suzo-Happ”) to market and distribute TransAct casino and gaming printing solutions to casino and gaming operators in most areas of the world. Suzo-Happ is a leading global supplier of components and accessories to the gaming, amusement and industrial markets with over 20,000 customers world-wide. Under the terms of the agreement, TransAct will be the exclusive gaming printer solutions provider to Suzo-Happ for their casino and gaming customers effective immediately. The agreement with Suzo-Happ significantly expands TransAct’s worldwide distribution network, especially in the United States. Suzo-Happ was previously the exclusive distributor of another gaming printer manufacturer.
Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies, commented, “This new agreement for TransAct to be the exclusive provider of gaming printer solutions to Suzo-Happ is very significant for TransAct. Our two teams working together will help drive significant growth in our installed base of industry-leading Epic® printers, and for our innovative Epicentral® software system which is already installed on over 5,000 gaming machines in four casinos. As the leading distributor of gaming products, with gaming licenses in almost every jurisdiction, Suzo-Happ’s domestic and international reach greatly expands the number of gaming machines and casinos we can address including those in many United States jurisdictions. Suzo-Happ clearly saw the benefit of TransAct’s gaming solutions and we are very excited they have made the change to Transact.”
“Our long-term commitment to invest in technology and innovation has driven solid market share growth for our Epic printers and as a result they have emerged as the gaming machine printer solution of choice for operators. With Suzo-Happ deciding to change course and now serve exclusively as our distribution partner we expect to further our market share growth going forward. Importantly, partnering with Suzo-Happ significantly increases the market access for Epicentral, our easy-to-use, cost-effective promotion and bonusing solution that enables casino operators to develop and deliver marketing programs and promotional coupons to customers on a real-time basis directly at the slot machine. Epicentral is a proven tool for casino operators that at a minimum drives increased visitation, new enrollment in loyalty programs, and additional play, leading to higher revenue and solid investment returns. With Suzo-Happ’s established relationships, this new agreement allows us to further expand the addressable market for Epicentral which we expect will speed up the pace of deployments.”