This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Febreze Teams Up With Alyssa Milano To Launch The New Sleep Serenity Collection And Help People Rekindle Their Relationship With Sleep

Febreze has launched the new Febreze Sleep Serenity collection, the brand’s first line of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation (NSF) and Alyssa Milano, star of the ABC television series Mistresses, to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax. Feeling sleepy in the morning can have a lot to do with the way you prepared for bed the night before – and new information points to the role scent can play to help you get a better night’s sleep.

“Everyone knows how important sleep is in our lives and to our well-being, but we also need to give our bedtime routine the attention it deserves,” said Milano. “My bedroom environment plays a big part in my sleep experience, so I’m delighted to work with Febreze to introduce the new Sleep Serenity collection. The soothing scents for the bedroom are the perfect way to set the stage for a peaceful night’s rest and help rekindle your relationship with sleep.”

FEBREZE AND THE NATIONAL SLEEP FOUNDATION DISCOVER THE IMPORTANCE OF SCENT IN THE BEDROOMAccording to the 2013 International Bedroom Poll conducted by the National Sleep Foundation, 74 percent of respondents who said they went to sleep quickly every night or almost every night in the past two weeks said they felt more relaxed when their bedrooms had a fresh, pleasant scent.

Researchers at Febreze also recognized the important role scent can play in achieving quality rest, and experimented with different fragrances to identify which scents consumers associated with sleep-enriching benefits. They found that lavender is known to decrease the heart rate and blood pressure resulting in a deep sleep and incorporating jasmine during sleep can increase levels of alertness throughout the next day. Joyful memories and reassuring feelings like the ones evoked from smelling milk and honey induce the production of serotonin, which creates the sensation of well-being and relaxation. This research led to the launch of the Febreze Sleep Serenity collection.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,826.30 -279.47 -1.54%
S&P 500 2,081.18 -23.81 -1.13%
NASDAQ 4,931.8150 -75.9760 -1.52%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs