In the coming months, Panasonic will replace the existing NASDAQ MarketSite sign with a new high resolution billboard that incorporates the latest outdoor surface-mount LED technology. The state-of-the-art display exceeds the 4K Ultra High Definition standard for vertical resolution and will feature advanced automated monitoring and diagnostics capability.
"The NASDAQ MarketSite is an iconic and ideal location and this project demonstrates Panasonic's ability to provide innovative, end-to-end solutions in the LED display industry together with its partners," said Jim Doyle, President of Panasonic Eco Solutions North America. "As people experience Times Square, the newly upgraded NASDAQ Tower display will bring a renewed meaning to 'seeing the bright lights of the big city' and greatly increase the visibility of the video content, benefitting events, news, and advertisers."
About Branded Cities Network
Branded Cities Network, a subsidiary of EL Media, is a fully integrated, digital, spectacular signage media company. BCN's current U.S. platform includes Los Angeles, Las Vegas, Phoenix, Denver, Minneapolis and New York. EL Media's current platform, through its Canadian joint venture with Clear Channel Outdoor, includes Toronto, Vancouver, Montreal, Ottawa, Edmonton and Winnipeg. BCN is owned by The Ellman Companies and Cantor Fitzgerald. Ellman is a privately-owned media, real estate and investments company founded in 1972 with diverse ownership interests throughout the U.S., Canada and the Caribbean. For more information visit: www.brandedcities.com or www.ellmanco.com . Cantor Fitzgerald is a preeminent capital markets investment bank serving more than 5,000 institutional clients around the world, recognized for its strengths in fixed income and equity capital markets, investment banking services, prime brokerage and commercial real estate financing. For more information please visit: www.cantor.com .About Panasonic Eco Solutions North America (Enterprise) Panasonic Eco Solutions North America is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company develops and provides customized and integrated technology-based system solutions for enterprise customers in a variety of industries such as sports, entertainment and digital outdoor. Additionally, the company supplies renewable energy and energy-efficiency solutions to corporate and public sector organizations. For more information visit: www.panasonic.com . About ABC Regional Sports and Entertainment Sales ABC Regional Sports and Entertainment Sales, a unit of ABC National Television Sales, is a leading advertising sales and marketing representative that provides its advertisers with access to consumers wherever they are: in the stores, on the streets, at home, on-line, in-stadium or in the car. ABC RSES currently represents numerous digital out of home media properties, the ESPN Owned Radio Stations and two 24/7 regional sports networks.