NEW YORK, Sept. 4, 2013 (GLOBE NEWSWIRE) -- Branded Cities Network ("Branded Cities"), Panasonic Eco Solutions North America ("Panasonic") and ABC Regional Sports & Entertainment Sales, ("ABC"), have created an alliance to upgrade and redesign the NASDAQ MarketSite Tower, one of the world's most photographed, iconic outdoor digital signs that serves as the epicenter for NASDAQ OMX news and events. Through this alliance, New York City's Times Square will be transformed using newly installed state-of-the-art technology with dynamic live content on the renowned seven-story NASDAQ MarketSite Tower. The giant, 10,800 square foot LED, located at the southeast corner of Broadway and 43 rd Street, has been a fixture in the Times Square landscape since 1999.
Through their recent strategic alliance, Branded Cities and ABC will jointly market and sell the iconic NASDAQ OMX digital signage. "Branded Cities and Panasonic have secured exclusive marketing rights to one of the most coveted marquee LEDs in the world and we look forward to marketing alongside NASDAQ OMX," said John Watkins, President, ABC National Television Sales.
Branded Cities operates several signs in New York City, and the marketing of the iconic NASDAQ OMX digital signage marks Branded Cities' much anticipated entry into Times Square. "The NASDAQ OMX sign is a landmark in New York City because of its uniqueness and location where both marketers and consumers can greatly benefit from the display. We will bring new, engaging ways of reaching consumers," said Steve Ellman, Chairman and CEO of Branded Cities Network."NASDAQ OMX has unmatched visibility assets and we are dedicated to continually enhancing our portfolio – which includes our MarketSite Tower – to ensure our issuers and member companies have a unique experience with one of the most celebrated and recognizable symbols in global capital markets," said Bruce Aust, Executive Vice President, Corporate Client Group, NASDAQ OMX. "We look forward to working with Branded Cities, Panasonic and ABC to maximize our signage, and to power it with cutting edge, state-of-the-art technology to benefit our customers and all visitors to Times Square."