SAN MATEO, Calif., Sept. 4, 2013 /PRNewswire/ -- Marketo (NASDAQ:MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that it has been selected by Shopatron to power personalized customer engagement at every step of the buying process. As the world's leading provider of cloud-based eCommerce order management, Shopatron helps more than 1,000 manufacturers and retailers achieve omni-channel capabilities through a patented Order Exchange that enables local in-store pickup and ship-from store fulfillment.
In order to engage with customers, Shopatron needed a more powerful solution to effectively tailor meaningful content that drives prospective brands and retailers to work together as allies. Shopatron also wanted to enhance its tracking and reporting capabilities, to provide clear insight about marketing program effectiveness and contribution to sales.
"Marketo is bringing Sales and Marketing into alignment at Shopatron," said Loreal Lynch, Director of Marketing at Shopatron. "Not only will we be able to run more compelling marketing campaigns with the ability to engage our customers in a more personalized way, but we'll also be able to more clearly quantify the results of those campaigns and their impact on revenue."About Shopatron: Any product. Anytime. Anywhere. Shopatron is the world's leading provider of cloud-based, eCommerce order management solutions. Our Shopatron Order Exchange allows manufacturers and multi-channel retailers to seamlessly leverage the available inventory of every retail storefront and distribution center when fulfilling online orders. Unlike legacy order management software or custom-built solutions, Shopatron makes it easy and affordable to deploy advanced capabilities like in-store pickup, ship-from-store, inventory lookup, and vendor drop-ship. With Shopatron, retail channels join forces to increase sales, turn inventory, and deliver a superior purchase experience to online shoppers. About Marketo: Marketing Software. Easy, Powerful, Complete. Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, the Marketo ® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing's contribution to revenue growth. Marketo's applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com. Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.