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Recreational Vehicle Manufacturers And Dealers See Increased Sales & Growing Consumer Enthusiasm, Says GE Capital

Recreational vehicle (RV) manufacturers are seeing double-digit growth and RV dealers are selling through products at an increasing rate, said GE Capital, Commercial Distribution Finance (CDF).

That’s consistent with the positive activity seen in the U.S. middle market overall, according to the National Center for the Middle Market (NCMM), a partnership between GE Capital and The Ohio State University Fischer College of Business. The mid-market consists of approximately 200,000 companies with revenues of $10 million to $1 billion, which includes many participants in the RV industry.

“As the U.S. economy continues to experience slow and consistent growth, growing consumer confidence is spurring retail sales of RVs,” said Tim Hyland, president of CDF’s RV group. “We expect that the industry will remain on a growth trajectory through the 2014 selling season. That’s supported by the information gathered by the NCMM.”

Despite harsh weather in the spring that affected retail activity in some regions, RV dealers are turning their inventory at a healthy rate of more than 2X. Turnover is a ratio showing how many times a dealer's inventory is sold and replaced annually. Another measure of dealer health is aging — the ratio of inventory less than one year old to the amount greater than one year old. This ratio shows that aging has steadily declined over the past two years, maintaining a very positive level of less than 10 percent.

The mid-market reported sustained increases in revenues and employment during the second quarter, reversing declines seen earlier in the year, said the NCMM in its second quarter Middle Market Indicator. Stabilizing top-line growth and increased employment are fortifying optimism in the RV industry and in the broader economy.

Strong and lasting growth and revenue performance in the middle market is fueling increased confidence in the national and global economies. Business leaders expect revenue growth to continue, and they expect to add jobs at a more rapid pace over the next 12 months.

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