The event in China is scheduled to take place at Beijing's World Trade Center, and it's important since this is the first time Apple has ever held an event specifically for the Chinese media. Presumably, the event is to announce either the low-cost iPhone, dubbed the iPhone 5C, a deal with China Mobile (CHL), or perhaps both. My bet is on the latter, as Apple has increasingly made China a focus.
It's interesting to note that the event at Apple's headquarters in Cupertino, Calif., takes place on Sept. 10 at 1 p.m. EDT, whereas the event in China takes place Sept. 11 at 10 a.m. local time, leaving not much time between events.
The last time Apple was part of an event that wasn't specifically related to a product was when Verizon (VZ) announced it was bringing the iPhone to its network, so it's worth noting there is precedent there, though it was a partner doing the announcement and not Apple.Apple has increasingly focused on China, with CEO Tim Cook having made multiple trips to the country to talk with carriers, including China Mobile, which it currently does not have a deal with. A deal with China Mobile (presuming that's what the announcement is about) would be a huge boon not only for the world's largest carrier, but Apple as well. When discussing first-half results of 2013, China Mobile said it had 740 million customers at the end of the first half of 2013, up 8.4% from a year earlier. At the end of June, it had 137.9 million 3G users, which is the segment Apple is targeting. Given the increasing talks between Cook and China Mobile Chairman Xi Guohua, as well as the advent of a global chip from Qualcomm (QCOM - Get Report), the RF360, a deal appears to be imminent between the two companies. In February, Qualcomm released the RF360, which supports all networks around the world. The RF360 supports the following networks: LTE-FDD, LTE-TDD, WCDMA, EV-DO, CDMA 1x, TD-SCDMA and GSM/EDGE, which would allow Apple to make a "global iPhone," which supports LTE connectivity.