This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Employers Catch Up With the Rest of Us on Loving Social Media

Stocks in this article: CSCO FB

"Most employers have reached the conclusion that it's unrealistic to ask an employee to completely suspend their digital life when they enter the workplace," Martin says. "The reality is that if something is restricted on a desktop, mobile devices are completely integrated into the daily aspect of every employee's life, and they're not going to leave those behind when they come to work."

Since employees who want a digital distraction need look no further than a pants pocket or purse to find one, Martin says the best strategy for curtailing social media use is a simple reminder that Internet activity on all company devices can be tracked.

"The most important thing any employer can communicate is that whatever you do on the Internet through a company-owned device can be tracked either in real time or after the fact," Martin says. "That can be as big a deterrent as anything else."

One deterrent that should never be used is to completely block all external Internet content, Belding says.

"The approach shouldn't be to block content through a firewall. Rather, employers need to understand that today's employees live a blended lifestyle that can involve accessing personal materials during the work day," Belding says. "We don't mind if you check your Facebook during the day, because we know sometimes work requires you to take a 9 p.m. call. Cisco measures individuals on what you deliver, not how many hours you sit in a chair."

Measuring employees on performance has never been more important than it is in today's digital age, says David Rosenbaum, president of IT consulting firm Real-Time Computer Services.

"The real issue is a management issue, not an Internet access issue," Rosenbaum says. "In many ways, Internet distractions are not materially different from old-style-media distractions like employees reading the newspaper at their desks, or browsing catalogs or spending time talking at the water cooler. The only difference with the Internet is that browsing and interacting can consume exorbitant amounts of time, and can be achieved surreptitiously."

With that said, productivity in the workplace is at an all-time high, Mazur notes. Even with more access to social media, the American workforce is still "highly productive," meaning employees on the whole aren't ignoring their job duties in favor of Facebook.

"Access to quick info and data is a given in today's environment," Mazur says. "Employees are going to be getting texts from kids and messages on Facebook during the day, and they're going to be happier when their employer trusts them enough to allow access to that type of content."

2 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs