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NEW YORK ( TheStreet) -- Imagine trying to enter a 100-meter race where one competitor is "The Jamaican Lightening Bolt," Usain Bolt.
It doesn't matter how many races you won back in 1998 or 2003: You're 37 years old and you think you're going to beat this 27-year old Olympic gold medal winner today? What are you smoking?
That's the simile I like to use whenever anyone asks me if
Intel(INTC - Get Report) can catch up and surpass the Usain Bolt of wireless and mobile technology,
Qualcomm(QCOM - Get Report).
Don't get me wrong. I respect INTC and it is the 800-pound grizzly bear of microprocessors and computer chips. But like a wrestling match between two bears, it doesn't help if you're older and weigh more.
Intel is trying to get its act together and figure out how to become a major player in the mobile device space with its products. It's barely gotten out of the starting gate.
To make matters worse it hasn't begun to catch up with its British rival
In fact on Monday ARM announced a deal with
Cadence Design Systems(CDNS) in which the companies have signed a definitive agreement for the sale and transfer of Cadence PANTA display controller cores to ARM.
"The agreement enhances the companies' long-standing ecosystem collaboration and strengthens their technical alignment" a press release stated.
Cadence's PANTA family of high-resolution display processors and scaling co-processor IP cores was co-developed in conjunction with ARM and is targeted at advanced multimedia applications for high-end mobile devices with ultra-low power consumption.
ARMH shares closed up over 2% on Tuesday closing at $41.37 and CDNS closed down 20 cents to $13.27.
Pete Hutton, ARMH's executive vice president and general manager, Media Processing Division, explained further in the press release: "Display technology is critical to the mobile consumer's user experience. The addition of the PANTA family of display cores to the ARM product portfolio will help our ecosystem of partners get to market quickly with high-end displays that are fully integrated with ARM's leading Mali graphics and video solutions and protected with ARM TrustZone security."