This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Your Hotel Concierge Wants to Serve You Online Too

Once a guest downloads the SLS app, they can use it to order room service, book a spa appointment, set a wake-up call and more.

"It includes concierge recommendations for restaurants, night life -- it's a great resource for Angelenos," Bernstein says. "But it's also another way to meet our guests' needs for guests that may not want to pick up the phone and call housekeeping every five minutes. They could be driving back from a meeting and use the app to order a burger and have it waiting for them when they get to the hotel."

"People love SLS. It's very quirky and very whimsical," Bernstein adds. "We are really challenging this modern-day travel, applying modern technology in modern ways to accommodate the luxury traveler."

Meanwhile, in New Orleans, at the Royal Sonesta, Social Media Coordinator Colleen McCourtney has been known to act on guest's comments on the hotel's various social media outlets at all hours.

When it comes to Pinterest, the hotel began maintaining individual boards a little more than one year ago for its restaurant, jazz club, coffee shop and oyster bar. McCourtney uses the Pinterest boards primarily to post pictures that are likely to get the attention of browsers.

"We post any kind of interesting picture we have. For the restaurant's board, we have different renderings of the dining room, pictures of the kitchen, links to different articles about food, and I always put a link directing people back to the Royal Sonesta website," McCourtney says. "We use it as a tool to catch people's eye and bring them back to the hotel's website."

There is no real means however, of tracking how much interest a Pinterest board is attracting, or any sort of analytics that give businesses using it, feedback about visitors, but for McCourtney and other luxury hotel social media managers, it's worth the time and energy.

"We do track which kinds of people pin our pictures on their boards," McCourtney says. "And Pinterest is where people are. You just have to be in front of them all the time."

3 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,191.37 -195.84 -1.13%
S&P 500 2,002.16 -27.39 -1.35%
NASDAQ 4,637.9940 -43.5030 -0.93%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs