This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Your Hotel Concierge Wants to Serve You Online Too

NEW YORK ( TheStreet) -- It sounds very much like a conversation between two friends, one of whom is planning a fantastic vacation and needs advice.

Here's how it begins:

"I'll be visiting the City of Lights with my husband for 10 days this September and staying at Four Seasons Hotel George V Paris. We'd love to find one really great treasure -- like a vintage Louis Vuitton steamer trunk for our home. Where's the best high-end antique market?"

The answer: "Without a doubt, Marche aux Puces St-Ouen de Clignancourt. Happy shopping!"

Except this isn't a conversation between two friends over a mocha latte.

It's a conversation from the social media platform Pinterest as part of the Four Seasons' new Pin.Pack.Go board.

Pin.Pack.Go is an industry first. It's a new, worldwide, collaborative trip planning service created by the Four Seasons that reinvents the way luxury travelers research and receive information when organizing a vacation. In this case, Four Seasons guests are able to connect with any of the luxury hotel chain's local experts around the globe, creating "travel boards" with Four Seasons staff.

Gone are the days of sitting in a travel agent's office poring over dusty travel brochures, hoping the pictures are real.

Pin.Pack.Go makes even TripAdvisor (TRIP) start to look outdated.

With Pin.Pack.Go, Four Seasons guests get specific advice, pictures and travel tips from experts on the ground in their destination. The collaboration from the local Four Seasons hotel concierge or other knowledgeable staff includes personalized recommendations, insider knowledge and even the ability to book dinner reservations -- long before a trip begins.

Back to that conversation about Paris:

"Gregory Marchand's Frenchie is the definition of a Paris foodie 'hot spot.' Fantastic and flavorful food -- a must try!" -- pin (with picture from the restaurant) by the Four Seasons Hotel George V on a guest's vacation board.

"Yum! Can you arrange a reservation for two for Friday, Sept. 13?" -- response from the guest planning the Paris trip.

"Absolutely! Does 8 p.m. work?"


Whether guests post questions about the best place to go stargazing in the Serengeti or to sip martinis in Mumbai, Four Seasons' local experts respond with an answer.

"We really saw Pinterest emerging as a platform a couple of years ago. Its usage was skyrocketing," says Felicia Yukich, social media marketing manager for the Four Seasons Hotels and Resorts. "We actually saw guests creating Pinterest boards to plan their next trips, and we have renowned concierges around the world and thought 'Wouldn't it be fantastic if we could help our guests?' It's another way to add value to the guest experience, and for us it's an extension of our service culture."

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs