Sept. 3, 2013
/CNW/ - Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called Android
after Nestlé's popular chocolate and wafer confectionery.
The creators of the world's most popular mobile platform have teamed up with the world's biggest food and beverage company to name the next release of the platform Android
Android has been developed by the company's engineers under sweet-themed names ever since the release of Android Cupcake in 2009 and continuing in alphabetical order until the most recent version, Android Jelly Bean.
The news that the letter 'K' will be dedicated to Nestlé's
will surprise most technology commentators, who had widely thought the latest version would be Android Key Lime Pie.
"We couldn't imagine a better name for our Android K release than the tasty chocolate that's been a favourite among the team since the early days of Android," said
, Director of Android Marketing.
Strong digital presence
"We're excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more
fans to enjoy their break," said
, Nestlé's Head of Marketing.
is one of the world's top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement," he continued. "We continue to build on its strong digital presence with interactive, creative branding campaigns."
To mark the release of Android
, more than 50 million specially branded
bars will be available in 19 markets including
the United States
The packs will lead consumers to the website
where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, Google's online store for apps, games, music, movies, books and more. A small number of Android robot-shaped
bars will also be offered as prizes in selected markets.
Closer to consumers
Nestlé's branding partnership with Google is the company's latest move in its ambition to leverage digital technology and online content to get closer to its consumers to better understand and cater to their preferences.
Earlier this year,
Nestlé acquired its first-ever piece of online content property
, the Petfinder website in
the United States
. The online database, which links prospective adopters with adoptable pets, is visited by more than 100 million pet-lovers annually.
About Nestlé Canada
Backed by more than a century of research and experience, Nestlé
vision is to be
number one food and beverage company, helping Canadians live healthier and happier lives. Nestlé in
manufactures some of the world's most recognized and trusted brands, including NESTLÉ PROFESSIONAL, STOUFFER'S, LEAN CUISINE, NESQUIK, NESTLÉ GOOD START, POWERBAR, HÄAGEN-DAZS, KIT KAT, BLACK MAGIC, NESCAFÉ, NESTLÉ PURE LIFE, NESTLÉ DRUMSTICK and Nestlé Purina BENEFUL. Nestlé in
employs approximately 3,600 people in 21 manufacturing sites, sales offices and distribution centres across the country.
SOURCE Nestle Canada Inc.