Sept. 3, 2013
/PRNewswire/ -- Jewish families all over the world are preparing to celebrate the High Holiday season. Beginning with
at sundown on
Wednesday, September 4
and culminating with
, the Day of Atonement, on
, the Jewish High Holiday season is filled with introspection. This time is filled with prayer to repent for any wrongdoings of the past and to hope for a good future, not only for oneself, but for friends and family. The Jewish people mark the holiday with festive meals and prayer services, and will wish each other "l'shanah tovah," meaning a "good new year." To help celebrants wish their loved ones "l'shanah tovah," American Greetings Corporation introduces a fresh new
collection of greeting cards that are filled with wishes for peace, health, and happiness.
This year's American Greetings
paper card line has general greetings appropriate for any relationship as well as captions for family and friends. The cards are conventional in tone and feature traditional Jewish symbols to celebrate the New Year including apples and honey (signifying a sweet new year) and shofars (a horn used during ceremonies at
American Greetings also offers consumers digital
greetings that are available online and from its mobile site. The variety of ecards range from traditional to religious to cute and fun. They can be sent at
Combining a fresh contemporary take on traditional symbols of the holiday with meaningful language that's relevant to today's relationships, the American Greetings greeting card collection provides a modern option for sharing
To convey important themes of the season, special icons are interpreted in a variety of artistic techniques -- the dove represents the ideal of peace, the bountiful seeds of the pomegranate stand for blessings, the challah bread baked in a circular shape reminds us of the annual cycle, apples dipped in honey symbolize a sweet year, and the shofar, or ram's horn which is blown during the High Holy Days, serves to announce this special time.