DALLAS, Sept. 3, 2013 /PRNewswire/ -- Hotels.com®, the leading online accommodation reservation website, today launched the "My Free Night" campaign to showcase the flexibility and value of free nights earned through Welcome Rewards®, the company's industry-leading loyalty program. Hotels.com will give away 120 free hotel nights throughout the campaign, which encourages travelers to share how they enjoy their free time – whether it be free of obligations or free of cost – through TV creative, viral video and social media.
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The latest Hotels.com TV creative, "Love Everyone," is the center of the campaign and features a character that is faced with the difficult decision of choosing just one hotel among several great options. The character ultimately chooses all of them through Welcome Rewards, which allows members to collect and redeem nights at over 85,000 hotel properties around the world. For the next 120 days, all Welcome Rewards members – both established and new – in the U.S. and Canada (excluding Quebec) are automatically entered to win daily drawings for a free* hotel night valued at $200.The 0:30 spot ends by encouraging viewers to join the social conversation with the #MyFreeNight social hashtag. Hotels.com will host ongoing promotions and chats on its @hotelsdotcom Twitter handle throughout the campaign and ask followers to share photos that illustrate how they enjoy spending a free night – be it a night free from responsibilities or a free reward night in their favorite city. "Our Welcome Rewards program rewards travelers with one free night for every 10 nights stayed at our 85,000 participating properties and the freedom of no blackout dates," said Taylor L. Cole, APR, travel expert for Hotels.com. "We're excited to extend the rewards with the #MyFreeNight campaign to encourage consumers to pursue their travel wanderlust." To emphasize the value of a night free of stressful commitments and filled with the joys of exploring your travel passions, Hotels.com created a time-lapse video of one man's mission to accomplish his 24-hour bucket-list with his free night. The #MyFreeNight video was filmed in Las Vegas. Throughout the campaign, Hotels.com will be following the #MyFreeNight conversation to identify top trending destinations for spending a free night. Hotels.com will then provide exclusive My Free Night Deals at popular Welcome Rewards eligible properties in those destinations. Welcome Rewards allows members to earn a free night for every 10 nights stayed, which can be redeemed at any participating hotel chain, boutique hotel or bed and breakfast booked through Hotels.com. The average daily rate of the 10 nights stayed represents the maximum value of the free night.