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TheStreet Open House

Inaugural TD Bank Checking Experience Index Finds Consumers Pleased With Day-to-Day Banking, But Frustrated With Some Industry Fees

CHERRY HILL, N.J., Sept. 3, 2013 /PRNewswire/ -- TD Bank, America's Most Convenient Bank ®, recently found via its inaugural TD Bank Checking Experience Index that 80 percent of consumers say their bank is excellent or very good when it comes to accessibility and responsiveness (83 percent and 80 percent respectively), but only 10 percent expect to pay for their checking account according to The TD Bank Checking Experience Index, a nationwide survey of more than 3,000 consumers with checking accounts at various banks.

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Furthermore, although 83 percent of checking account holders rank their day-to-day experience as excellent or very good, 36 percent say they are extremely or very likely to switch banks to avoid fees and 14 percent have changed financial institutions because of the cost of their account.

"A checking account should offer real value at a reasonable price, but not all checking accounts are created equal," said Ryan Bailey, Executive Vice President of Deposit and Payments, TD Bank. "Consumers should investigate what options are available to them, for example certain checking accounts waive non-bank ATM fees and others don't require a minimum balance. By doing a little bit of homework, consumers can choose a product and an institution that matches up with their banking needs."   

Some Fees Frustrate More Than Others but Convenience is KeyNon-bank ATM fees were ranked most frustrating by 38 percent of respondents, followed by overdraft fees at 27 percent. Only 13 percent of consumers ranked minimum balance costs as the most frustrating for their account even though the TD Checking Experience Index indicated that the average balance to avoid a monthly cost is $950.

However, the banking industry scored well in the areas of convenience and accessibility with 74 percent of consumers ranking bank hours as excellent or very good and more than two-thirds of consumers giving high marks to convenient locations and ATMs (70 percent and 69 percent respectively).

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