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TheStreet Open House

Smilebox Launches New Online RSVP Feature In All Invitations

Smilebox, a Perion Network Ltd. (NASDAQ: PERI) brand, today announced a new online RSVP option included with all invitations in its social expressions service. With the new feature, hosts and hostesses can create a free Smilebox Event Central page where they can view guests’ replies, edit event information, and more. Guests can also check event details and receive updated event information on any device they use to visit the page – desktop, tablet or smartphone.

Smilebox is the only social expression service that offers invitations that combine personal photos with animation and a choice of multiple sharing options: online with RSVP, print at home, professional printing with home delivery, and print at store. With Smilebox, customers can also share photos after their event with easy-to-create slideshows and photo collages.

"We’ve listened to our customers’ requests for an alternative to Evite that features their own photos and clever animation. With our new RSVP option, we’ve delivered an easy and compelling way for people to express their personality while managing the details of their event,” said Yuval Hamudot, president of the Smilebox business unit for Perion.

“Customers send thousands of invitations every day through Smilebox. We’re confident the new RSVP feature will be an exciting benefit to our existing customers and at the same time extend our reach into a previously untapped market for us,” added Hamudot.

About Smilebox

Smilebox provides mobile and desktop social photo sharing services that let consumers stay personally connected with family and friends around life's moments. Smilebox is the only service that support all personal media (photos, videos, music), all content types (greetings, invitations, slideshows, digital scrapbooks, photobooks and collages) and all sharing methods (email, print, burn to DVD, post to Facebook, blog, Twitter or SMS).

Smilebox for the PC and Mac can be downloaded from  www.smilebox.com and the  Smilebox iPhone App can be downloaded from the iTunes store. For more information, please visit  www.smilebox.com and join us on  Facebook and Twitter.

About Perion Network Ltd.

Perion Network, Ltd. (NASDAQ: PERI) is a global consumer internet company that develops applications to make the online experience of its users simple, safe and enjoyable. Perion’s three main consumer brands are: Incredimail, Smilebox and SweetIM. Incredimail is a unified messaging application enabling consumers to manage multiple email accounts and Facebook messages in one place with an easy-to-use interface and extensive personalization features, and is available in over 100 countries in 8 languages; Smilebox is a leading photo sharing and social expression product and service that quickly turn life's moments into digital keepsakes for sharing and connecting with friends and family, in a fun and personal way. SweetIM is an instant messaging application that enables consumers to personalize their everyday communications with free, fun and easy to use content. Perion products have had over 300 million downloads to date with more than 50 million monthly unique visitors across all of its brands. Most of Perion’s applications are monetized through a freemium model. Free versions of our applications are monetized primarily through our toolbar which generates search revenue and display advertising revenue, generated through impressions. A more advanced feature rich version of many of our products is available with a premium upgrade. Perion also offers and develops a range of products for mobile phones and tablets to answer its users increasing mobile demands. For more information on Perion please visit http://www.perion.com.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words “will”, “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, potential litigation associated with the transaction, risks that the Company's acquisition activities may disrupt current plans and operations and pose difficulties in employee retention, risks entailed in integrating acquired businesses, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2012. The Company does not assume any obligation to update these forward-looking statements.

Source: Perion Network Ltd.

Copyright Business Wire 2010

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