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Rummel Matratzen Quickly Creates IPad App With Magic Application Platform To Boost Efficiency Of Its Sales Team

OR YEHUDA, Israel, September 3, 2013 /PRNewswire/ --

Magic Software Enterprises Ltd. ( NASDAQ: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that Rummel Matratzen has used the Magic xpa Application Platform to create and deploy an iPad app for its sales team. The iPad app increases efficiency of the sales team by providing a single point of access to information the sales team needs to efficiently manage customer meetings.

A sales person can open Rummel Matratzen's iPad app and have all information, including customer and payment history, order status, sales documentation and return status, available in real-time at the touch of a button. The application is bi-directional, so that sales can also upload contracts and pictures, document returns, and make notes of customer feedback and ideas while on the road.

"It was important for us to reduce the number of programs, media and techniques our sales people needed to access and search in order to conduct customer meetings wherever and whenever necessary. This new iPad app enables our sales team to concentrate on the customer relationship rather than finding information," said Helmut Haag, Head of IT at Rummel Matratzen. "We were already using Magic for our internal sales portal desktop app, thus we were able to create the iPad app with just 20% of the effort required for the previous deployment."

"There is no escaping the need for enterprise mobility. A growing number of customers, like Rummel Matratzen, are leveraging their existing Magic application platform to easily create mobile enterprise applications. Magic xpa enables users to create mobile applications for all leading mobile operating systems (iOS, Android, BlackBerry, Windows Mobile) and devices (smartphones and tablets) with a single development effort. In addition to Magic's application platform and their existing resources, all Rummel Matratzen needed to deploy the native iPad app was an Apple computer and an iOS developer account," said, Stephan Romeder, General Manager for Magic Software Germany, Austria and Switzerland.

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