Starbucks Coffee Company (NASDAQ:SBUX) today welcomes the return of the iconic Pumpkin Spice Latte (PSL), back for its 10 th anniversary. Starbucks is celebrating the beloved beverage’s 10 th season as a fall tradition, which fans have established as the company’s most popular seasonal beverage of all time, having purchased more than 200 million beverages since it was first introduced in 2003.
The Starbucks® Pumpkin Spice Latte is a perfectly handcrafted signature espresso beverage that features freshly steamed milk, rich and creamy pumpkin flavored sauce, and warm seasonal spices such as cinnamon, ginger, nutmeg and clove. The beverage is finished with a dollop of whipped cream and Starbucks pumpkin spice topping and is customizable to meet customers’ unique taste preferences.
“There’s always so much excitement and anticipation for the return of Starbucks® Pumpkin Spice Latte each year, and it has become our most popular seasonal beverage of all time,” said Cliff Burrows, group president, Americas, Europe, Middle East and Africa (EMEA). “We hear from our customers year-round that drinking their first Pumpkin Spice Latte is when they know fall has arrived.”
To commemorate the iconic beverage’s 10 th year, September 3 through September 9, customers will receive 50 percent off the price of the PSL 10 tumbler with the purchase of any Pumpkin Spice Latte beverage, available at participating Starbucks stores in the U.S. and Canada while supplies last.To celebrate Starbucks PSL fans’ decade of pumpkin devotion, customers can purchase specially-designed merchandise including the PSL 10 mini Starbucks Card (available at participating Starbucks® retail stores in the U.S. and Canada and at www.Starbucks.com/Card) and PSL 10 Tumbler (available at participating Starbucks® retail stores in the U.S. and Canada and www.Starbucksstore.com). “It’s been great to see the trajectory over the past decade, because when we launched PSL ten years ago—yes it has a nickname now—we took a bit of a risk on a new innovation,” said Peter Dukes, director of espresso brand management at Starbucks and a co-creator of PSL. “You just didn’t see pumpkin-flavored food and beverages ten years ago the way you do today.”
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