This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Ford Certified Pre-Owned Vehicle Program Achieves Record 39 Percent Growth; Improves Residuals, Dealer Profits









DEARBORN, Mich., Sept. 2, 2013 /PRNewswire/ --

  • Through August, the company recorded 228,000 Ford, Lincoln, Mercury certified vehicle sales, representing 39 percent growth versus 2012
  • A robust CPO program keeps more vehicles in the dealer network, improves residual values, enhances dealer profitability, brings more customers to Ford and Lincoln dealerships, and may ultimately result in lower vehicle costs

Ford Motor Company (NYSE: F) is on pace to set an all-time Certified Pre-Owned vehicle sales record this year. Through August, the company recorded 228,000 Ford, Lincoln, Mercury certified vehicle sales, representing 39 percent growth versus 2012.

"A robust CPO program keeps more vehicles in the dealer network," said John Felice, general manager, Ford and Lincoln sales. "It improves residual values, enhances dealer profitability, brings more customers to Ford and Lincoln dealerships, and may ultimately result in lower vehicle costs for our customers.

"As sales of our new products continue to grow, so will the demand for high-quality, low-mileage pre-owned Ford and Lincoln vehicles," Felice added.

Based on a new CPO warranty the company introduced in February 2012, customers who buy Ford CPO vehicles receive 12-month/12,000-mile comprehensive limited warranty coverage, with a seven-year/100,000-mile limited powertrain warranty. Customers also receive seven years of Roadside Assistance and free Sirius Radio for three months on vehicles equipped for the service. In 2013, the programs have been further enhanced to begin at the end of new Ford and Lincoln vehicle warranties.

Lincoln CPO customers receive six-year/100,000-mile comprehensive limited warranty coverage. They also receive six years of Roadside Assistance and free Sirius Radio for three months on equipped vehicles.

The multiple-point inspection process on both Ford and Lincoln Certified Pre-Owned vehicles covers new technology such as MyFord Touch ® and MyLincoln Touch , adaptive cruise control and Blind Spot Information System with cross-traffic alert.

Todd Fites, national CPO sales manager, says Ford and Lincoln CPO programs enable customers to get a like-new car with new-car peace of mind, and allow many to enter a vehicle segment – luxury, SUV, etc. – they couldn't otherwise afford.

"Fifty percent of these customers are new to the Ford and Lincoln brands, and research shows a new CPO customer is twice as likely to come back and buy a new Ford Motor Company product in the future," Fites says.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,976.31 +263.65 1.49%
S&P 500 2,086.24 +25.22 1.22%
NASDAQ 4,947.4410 +56.2220 1.15%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs