This online generation rely heavily on peer-to-peer recommendation, which is why YouTube offers such as a unique and versatile advertising platform. The creators talk to their audience on a personal, one-to-one level, making the viewer feel not only connected to the creator but, also, feel they are a part of their social group. Harnessing the influence and social status of these creators make them perfect brand advocates and the celebrity endorsers of the future!jey is committed to continue building on their strong relationships with creators and brands and making YouTube become the marketing platform of the 'now'. The company works directly with a global network of YouTube creators amassing more than 2.5 billion monthly views and facilitates product placement, campaign videos, sponsored channels, public appearances and brand endorsement. With offices in London and Los Angeles, they are at the forefront of innovative marketing strategies and leading this new media revolution.
Jey Chart The Rise Of The YouTube Star
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