Segment Profit 3 and Segment Margin
|Distribution||Investment & Production||Movie Theater||Talent Agency||Consolidated|
|Segment Profit (US$mm)||2.3||3.3||9.7||0.2||15.5|
|As % of Total Segment Profit||15.4%||21.1%||62.5%||1.0%||100%|
Segment margin for the distribution segment decreased to 40.8% in the second quarter of 2013 from 61.3% in the second quarter of 2012, primarily as a result of the imported film The Three Musketeers in 2012, which carried a higher gross margin due to lower distribution costs.
Segment margin from the Company's investment and production business increased to 43.8% in the second quarter of 2013, compared with a segment margin of 9.9% in the second quarter of 2012. This increase in segment margin was mainly due to sales of the Company's TV series Flying Swords of Dragon Gate.
Segment margin from the Company's movie theater business increased to 57.8% in the second quarter of 2013, compared with 56.7% in the second quarter of 2012. This increase was in-line with the Company's normal business based on current theater operations.Operating Income and Operating Margin
|Operating Expenses (US$mm)||14.7||11.6||27.1%|
|Operating Income (US$mm)||1.2||0.7||73.1%|
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