This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Why TheStreet's Beer Stories Matter

NEW YORK ( TheStreet) -- From time to time, I like to pull back the curtain.

For almost as long as I have been alive, I have worked in some form of media, primarily radio, print and now online. With a few exceptions, I have been part of operations with audiences comprised largely of affluent, 25-to-54-year-old men, but also a significant number of fellows in the 55-to-64-year-old "demo" and a growing number of 18-to-34-year-olds, as well as women.

Working primarily in sports and finance over the years, I have discovered the best way to serve these audiences is to deliver on the promise to bring them the most compelling core content. In other words, if you do sports and you're in New York, your audience needs to know that, come Monday morning, you'll be talking Jets and Giants during football season. And doing it well, which, of course, means different things to different people.

From a business and finance standpoint, I believe TheStreet (TST) delivers on this promise as well now as it ever has. And, most important, we continue to evolve and improve.

While I can't speak for TheStreet as a company, it has always been my personal philosophy to find out what other areas move your audience. Because sports and finance audiences overlap they tend to share some common interests outside of sports and finance. Often, folks who love finance also love sports and vice versa. We tend to care about our kids, tech, food, sex, cars, music, some pop culture and, for many, beer.

I worked in sports radio during a time when the format was transitioning from all-sports to something programmers called "Guy Talk." WIP in Philadelphia was one of the first to commit to this philosophy and generate meaningful ratings with it. Now, it's commonplace.

The idea is that your core audience comes to you for sports, but they also care about other things -- such as those listed above -- so, in order to build a bond between your organization and that audience, you need to cover those areas. But not only cover them, live and breathe them as much as you live and breathe sports or, in TheStreet's case, finance. In the best cases, it just sort of happens.
1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
TST $1.05 0.00%
AAPL $94.19 -1.04%
FB $118.06 0.54%
GOOG $695.70 0.48%
TSLA $222.56 -4.20%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs