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ReNew Life Looks To Next-Generation Site Search To Strengthen Its Content Marketing Efforts

SAN JOSE, Calif., Aug. 29, 2013 /PRNewswire/ -- SLI Systems ( www.sli-systems.com) (NZX: SLI) today announced that ReNew Life ( www.renewlife.com) has seen conversion rates for customers who use site search grow to nearly 10%, more than four times higher than non-site search users, since implementing SLI Systems' SaaS-based site search solution. That number increases incrementally when users click on a Rich Auto Complete product or suggestion. ReNew Life chose SLI's Learning Search to replace the default search in its e-commerce platform from Magento.

In business for 17 years, ReNew Life is the #1 natural digestive care retailer in the U.S. and one of the top five merchants of natural probiotics in the nation. The company has been selling its products direct to consumers through its eCommerce site since 2008, and recognized the need for a more robust, customizable search solution that would enable ReNew Life's marketing team to showcase the wide range of educational content available on the site, beyond standard product information. Bingham showcased his company's advanced site search in a recent webinar, which can be accessed at http://www.sli-systems.com/resources/webinar/2013-07-31-ReNew-Life-Top-Tips.

"We are a leader in the natural nutrition products space, and have a wide range of products for many different digestive issues affecting people of all ages," said Roy Bingham, senior vice president and general manager for Renew Life's direct division. "People often come to our site not knowing what they need, so they may do a keyword search by problem or symptom rather than product name. Our previous search solution wouldn't allow us to provide relevant results for those types of terms, and since we also have a lot of educational content on our site we wanted to bring articles and social media posts into site search to further inform customers. With SLI, we're able to do that, and the conversion rates are significantly higher."

Bingham explained that additional benefits of using SLI is the A/B testing capabilities, as well as user-generated landing pages that receive higher ranking in Google and Bing.

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