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TheStreet Open House

Kindle Direct Publishing Now Available For Mexican Authors And Publishers, Enabling Them To Make More Money And Reach A Global Audience

(NASDAQ:AMZN)—Amazon.com.mx today announced that independent authors and publishers are now able to make their books available in the newly launched Mexico Kindle Store using Kindle Direct Publishing (KDP) ( http://kdp.amazon.com.mx). Mexican independent authors and publishers can utilize the Spanish-language KDP website to make their books available to customers in Mexico, and more than 175 countries worldwide. They can also price their books and receive payments in Mexican Pesos all while retaining control of their content and copyrights.

“Mexican authors and publishers can now self-publish their books in the new Mexico Kindle Store with KDP, making their books available to customers in Mexico and all over the world,” said Pedro Huerta, Director of Kindle Content, Latin America. “KDP is a powerful, self-service platform that allows authors to boldly experiment and fulfill their dreams of publishing. We’ve already seen many Spanish-language authors experience great success using the platform, and, in fact, there are many KDP titles in the Mexico Kindle Store already.”

Best-selling and iconic author Paulo Coelho is offering his books in the Mexico Kindle Store via KDP, including El Alquimista and Once Minutos. “I’ve been making all of my work available digitally for years now, and am excited to offer all of my books in the Mexico Kindle Store,” said Coelho.

KDP is a fast, free and easy way for authors and publishers to make their books available to Kindle customers in Mexico and around the world via the Kindle Store, Kindle devices and on free Kindle reading apps. Authors can earn 35% royalties on their books, and the 70% royalty option is also available for sales to Mexico for titles enrolled in KDP Select. KDP Select is an option for authors to make their book exclusive to Kindle, and have it included in the Kindle Owners’ Lending Library on Amazon.com, Amazon.co.uk, Amazon.de, Amazon.fr and Amazon.co.jp, where they earn money each time their book is borrowed. Authors enrolled in KDP Select also have access to a promotional tool that gives them the option to offer their enrolled titles for free for five days every 90 days. To learn more about KDP Select, visit http://kdp.amazon.com.mx/self-publishing/KDPSelect.

Today Amazon also launched the Mexico Kindle Store ( www.amazon.com.mx), offering Mexican customers the largest selection of the most popular eBooks, the most Spanish-language best sellers, over 1,500 free books in Spanish and a broad selection of titles from leading Mexican authors and publishers. In total, the Kindle Store offers over 2 million titles, hundreds of thousands of which are exclusive, and more than 70,000 in Spanish, including titles from authors such as Carlos Fuentes, Gabriel Garcia Marquez, Mario Vargas Llosa, Isabel Allende and Paulo Coelho, among other Mexican and internationally known authors. In addition, Amazon announced that Kindle and Kindle Paperwhite are available today in Mexico at Gandhi stores. For more details, visit www.amazon.com.mx .

About Amazon.com.mx

Amazon.com.mx is operated by Amazon Mexico Services, Inc., an affiliate of Amazon.com, Inc., based in the United States. Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine -- and it is available in two display sizes -- 7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, “ Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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