"At the launch of Nissan PlayStation GT Academy we had many doubters about whether we could find good racing drivers," said Nissan's Director of Global Motorsport, Darren Cox. "We actually proved we could find great racing drivers who now are becoming stars around the world. Doubters also questioned the risk to launch such an Innovative Marketing program at a time where gaming, content and social media were not as 'mainstream' as they are today. The numbers and awards speak for themselves. At Nissan we are most proud of the fact we were once again ahead of the curve and that the idea continues to grow globally. Nissan is currently investigating more markets to expand this innovative idea into. The biggest growth area could come from emerging markets which either do not have a heritage of motorsport, or where motorsport is completely out of reach for the majority of young people."About Nissan North AmericaIn North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR� Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com andInfinitiNews.com.
Breakthrough Marketing Idea Nissan GT Academy Celebrates Fifth Season Of Success
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