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Forrester Research Ranks Humana’s Website Best For Insurance Shoppers

Humana.com is the place to go for useful health insurance information, according to Forrester Research. The global research and advising firm rated Humana Inc.’s (NYSE:HUM) website as the Best Prepared Website for Health Insurance Shoppers in their 2013 US Health Industry Plan Online Sales Rankings.

In the report, Forrester evaluated health insurance websites for their usability, content and functionality, and Humana’s came out on top.

“We’ve long been dedicated to listening to individuals and helping people make more informed health care decisions,” explained Beth Bierbower, President of Humana’s Employer Group segment. “We redesigned our website just a few months ago with an intense focus on presenting powerful information tools in a simple, easy-to-use format.”

Overall, Humana’s website outperformed similar websites of this type with a score of 13 percent better than the average.

“With its new and visually appealing website, Humana scored 65 out of 100, earning the highest overall score among the seven insurers we evaluated,” stated the Forrester ranking report. “While other sites perform well in individual categories, Humana stands out for combining a good user experience with a strong application process, but the site scored well in most categories.”

One of the more powerful sections of Humana’s website is “Health Care For You,” accessed at www.humana.com/HealthcareForYou, which explains health care coverage through a character-driven experience focused on baby boomers, families with children and young independents.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

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