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Aug. 28, 2013 /PRNewswire/ -- For millions of self-employed business owners,
Labor Day is a great day to revisit their messages on websites, social media profiles, blogs, and speaker introductions to attract clients now.
"Boring, fuddy-duddy stories don't get the job done in a time when clients are more careful with their spending than ever before," says
Business Bio Expert Nancy Juetten, She offers
a gift audio file with tips and examples to make writing a client attracting story faster and easier at
"In my work with hundreds of clients in English speaking nations, business owners and aspiring experts struggle to find the right words to speak their brand of brilliance," Juetten says. "Bios and 'about us' pages read like wallpaper instead of wow. This prevents qualified prospects from leaning in, asking to learn more, and saying YES."
Juetten invites aspiring experts, authors, and speakers to think through the Great 8 Story elements to tell their best client attracting story.
1. Your "Aha" Story
2. Your People
3. What You Do
4. Compelling Benefits
5. Power of Proof
6. Passion – Why You?
7. Something Personal
8. Call to Action
"This structure helps make the writing process faster and easier. Keep the focus on the words that invite potential clients to pick up the phone, send you an email, and otherwise take serious interest in what you offer," Juetten explains.
Juetten says that the Great 8 story elements are especially helpful for those who are just starting new businesses or reinventing their careers to keep the focus on the most relevant information.
She offers these tips to guide experts to tell stories that attract clients, starting today.
"Content over Cute" is a good rule of thumb. For example, name and claim your geography and expertise – such as fee-only financial planner, Bellevue, WA. Then, you make it easy for clients who are searching for that expertise to find you, call you and do business with you," Juetten says.
Lead with the role you play that has the greatest potential to attract clients now. "Author/Speaker/Coach is a list of roles as opposed to an intoxicating message about results that a reader can't wait to learn more about," Juetten explains.
Specify the specific, terrific results from your work with clients in crystal clear terms so readers know that relief or compelling benefits are well within their grasp with you as their service provider.
Juetten's next Worldwide VIRTUAL Get Your Client Attracting Story Done Workshop takes place
September 25, 2013 from noon –
3 p.m. Pacific to guide participants through the Great 8 story elements. The virtual workshop is an 'all of the help and none of the hype' 3-hour working session. It's all about guiding authors, experts, and speakers to get their client attracting stories done with expert help, Juetten emphasizes.
Every participant receives a digital copy of Juetten's popular
Bye-Bye Boring Bio workbook, practical tools to build online and offline business buzz, and useful handouts to guide the experience and the results.
Juetten suggests, "Get together with a colleague, fellow independent business professional, or 'storytelling buddy' and participate in this
RESULTS FOCUSED WORKING SESSION. Together from your home or office, you can collaborate and get to the essence of your best client attracting stories. Serve as mirrors for each other's brilliance as you work through your Great 8 story elements with my guidance." The bring-a-buddy email invitation delivers to every registrant within 24 hours.
About Business Bio Expert Nancy Juetten and Bye-Bye Boring Bio:
September 8, 2009,
Bye-Bye Boring Bio creator and Business Bio Expert Nancy Juetten has spoken to thousands of business owners through radio interviews, teleseminars, and workshops about how to upgrade their bios to attract clients, speaking gigs, and media interviews. Satisfied clients from
New Zealand report reaching more clients and inviting new engagements as a result of the bios they write with Bye-
Bye Boring Bio and her engaging training as their resources of choice. To access a gift audio how-to presentation to create a more compelling, client attracting story now, visit
www.byebyeboringbio.com. The registration information for the
September 25 virtual workshop can be found there, as well. To book Juetten to present this workshop live or by webinar for associations, conventions, and conferences, call 425-641-5214 or send email to