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August Should Be Best Auto Sales Month in Six Years

DETROIT ( TheStreet) -- August is shaping up to be the best month for auto sales in more than six years as the auto industry continues to provide one of the brightest spots in the recovering economy.

Experts expect sales gains ranging from 12%, the LMC Automotive estimate, to 13.6%, the Kelley Blue Book estimate. LMC said estimated unit sales of 1.5 million vehicles would be the most since May 2007.

A portion of the sales gain reflects the inclusion of Aug. 30, the first day of the Labor Day weekend, in August sales. Sales of pickup trucks and compact crossovers are leading the industry, with both segments up about 22% in August, according to Kelley Blue Book.

Both firms now expect light-vehicle sales of 15.6 million this year, up from 14.5 million in 2012. Light-vehicle sales have increased by at least 1.2 million every year since 2009, when the total was 10.3 million. LMC estimated July's seasonally adjusted annual sales rate at 16 million, while Kelley Blue Book's estimate is 15.6 million.

"U.S. auto recovery seems to be operating on auto pilot, a welcome stage of stability at a higher pace," said LMC analyst Jeff Schuster, in a prepared statement. "We do expect to see a lower selling rate in September as Labor Day is counted in August sales, but upside potential still outweighs downside risk in 2013 and well into 2014."

The weak link in August sales is the mid-size car segment, which has been hurt by a shortage of Ford (F - Get Report) Fusions and disappointing sales for GM's (GM - Get Report) Chevrolet Malibu.

"The mid-size car segment, which had many redesigned models introduced last year, is expected to be down nearly 2% in market share and is being challenged by compact cars for the top segment, while both the large truck and compact crossover segments are seeing the most improvement, up nearly 1%," said Kelley Blue Book analyst Tim Fleming, in a prepared statement.

"The launch of the new Toyota (TM - Get Report) Corolla next month could provide the necessary sales for compact cars to become the leading segment in the industry," Fleming said. In August, mid-size cars had 15.8% of the market, compact cars had 15.4%, and compact crossovers and full-sized pickup trucks both had 12.7%, the firm said.

"Encouragingly, pickup truck sales appear to be outperforming again," wrote Citigroup analyst Itay Michaeli, in a recent report. "Specifically, GM's full-size pickup truck average transaction prices appear to be tracking nearly $400 higher than July's already strong results and well over $2,000 year-over-year."
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