This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Diet Coke And Rebecca Minkoff Announce New Look For Fashion’s Most Celebrated Season

Whether it’s reworking a vintage piece, integrating the new “it” color or searching for the perfect pair of leather skinnies, style mavens everywhere are gearing up for the fall fashion season. And to help fashionistas stay extraordinary all season long, Diet Coke will launch a new, limited-edition T-shirt available exclusively in Target stores.

The new T-shirt is the winning design from the second season of the Diet Coke Young Designer Challenge. Part of the brand’s iconic “Stay Extraordinary” platform, the challenge asked creative individuals to create an original T-shirt design inspired by the extraordinary style of Taylor Swift and the people who enjoy Diet Coke every day. Hundreds of designs poured in from across the country from eager, aspiring designers looking for the ultimate career boost – to see their design on Target store shelves.

“Diet Coke is more than just the great-tasting smart boost staple in the lives of fashionistas. It’s the ultimate accessory,” said Caroline Kibler, senior brand manager for Diet Coke. “The brand is synonymous with style, and fashion-focused programs like the Young Designer Challenge put the extraordinary talents of our fans in the spotlight.”

A public vote on social media in June narrowed submissions down to 10 finalists, and a fashionable judging panel, led by acclaimed designer Rebecca Minkoff, selected the winning design. The panel selected a creation from Brooklyn-based Julianna Bass as the grand-prize winner of the Young Designer Challenge. A rising star in the fashion world with experience working for several top designers, Bass edged out the competition with a glamorous sketch of a self-assured woman in a dramatically flaring red skirt leaning on a Diet Coke logo.

In addition to being the judging panel’s favorite, Bass’s design also won the popular vote online. Of the more than 135,000 votes submitted during the public voting phase, Bass’s design stood out as the clear frontrunner from the beginning.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs